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Jigidi staff

Thats a great story. Marshall definitely knew how to run a business back then. Today his company would have been sued by the sacked employee for wrongful dismissal. The story is also about management by fear which doesn't work very well if you want motivated employees. Times has changed.

Try follow the link in my last message (its working now) and you'll find some of the flaws with the customer is right thing.

If you, like the lady in the story, wants to return your product, I will gladly do so (you are the customer).

But you wouldn't ask Marshall to move his store to a different city and be angry about it if he didn't. Thats kind of what you are asking me to do with Jigidi. And even though Marshalls business could grow faster if he did and he thinks its a great idea, it might not be the best time for him to do so.


I guess the gap between techie and businessman must be one of the classic dichotomies of modern life, like that between socialists and capitalists, liberals and conservatives, golfers and nongolfers. When you say something like, "The 'customer is always right' is a 100 years old business slogan. It's not a business strategy." it makes me despair for the future Jigidi might have had, and might still have.

Let's speak a little of Marshall Field. He became the richest man in Chicago, the founder of the Field Museum of Natural History and co-founder of the University of Chicago, where Enrico Fermi created the first nuclear reaction. In the 1800s the modern retail business model was based on "caveat emptor" (let the buyer beware). Marshall Field achieved his success by reversing that philosophy and creating the modern business approach. He revolutionized retailing.

He would walk through his huge department store, Marshall Field’s, speak to employees and customers and see that everything ran smoothly. One day he encountered an employee who was telling a woman she could not return a certain item she had purchased. The young man explained that it had been sold in a special promotion, with a limited time for return, and she could no longer return it. Field said, “Give the lady what she wants.” The salesman replied that he couldn’t do that because of the terms of the sale. Field replied, “You’re fired.” He turned to another salesman and said, “Give the lady what she wants.”

Fields is also credited with inventing the line “the customer is always right” (although one of his workers, Harry Selfridge, who later founded Selfridge’s in London claimed he said it first). Whoever said it, it is the most successful business strategy in history. I hope you can take it to heart. When you tell your customers what they can have, a certain number will accept that. When you give your customers what they want, everybody will accept it. Good luck.

Jigidi staff

Now, since you’ve changed the subject I assume that I have gotten my points across.

I get your frustration, though. It’s frustrating not to get what you want and not to be able do much about it. Stefan did not promise you any timeframe on these features but it's very likely that he thought we would have made more progress by now. As I wrote before "something came up" is part of our daily business.

Talking about business. It seems to me that in your logic because you are a businessman and we do not agree, then I cannot be a businessman also. I'm definitely not the best businessman in the world but Jigidi is still running and you are still here, so I must be doing something right, right?

We just disagree on how to run a business. Thats all.

The "customer is always right" is a 100 years old business slogan. It's not a business strategy. It's about getting the customer to feel that they are right, but I'm sure you can handle our disagreements.

One thing I need to clear up: You as a customer do have privileges - but you are not my boss. Thats what my message said.


You know, Magnus, you're right, I did start out rather abruptly with my first comment. I've been frustrated for many months, waiting for things to improve on Jigidi, and I compressed it all into that one short sentence.

And reading your comment that I'm only a customer without privileges made me reflect on how a businessman could say such a thing. Businessmen live by the slogan "the customer is always right." This led me to think about you and Stefan and Jigidi, and realize that you guys are techies who had a good idea, worked hard to put it into practice, and created a successful website which has turned into a real business. But you're not businessmen, any more than I am a techie.

So I concede that my ideas about filters are "completely wrong from a technical point of view" and that while I don't understand why, you do. I just hope that you can find a way to acquire the skills and knowledge of a business professional to guide your company to the growth it deserves. Perhaps you can find some experienced business leader who will lend a sympathetic ear to your needs and consult with you about navigating through the challenges that will be coming.

In my own case, I was a college trained gunsmith and competition target shooter and a Vietnam veteran who went to law school. I couldn't stand practicing law and was trying to find work as some gun manufacturer's lawyer. The president of a gun company said to his V.P. of Personnel, "I'm so tired of trying to get these engineers to think like lawyers! I wish I could find a lawyer who knows all about guns." He smiled and replied, "I had a letter from a guy like that six months ago." A month later I was V.P. of a gun company, and I had a great career doing what I loved and being the right man in the right job. That might be one way for you to spur Jigidi onward. There are others, of course, and I hope you find what you need. But please, take it from a customer that your current filter is not quite adequate.

Jigidi staff

You initiated this conversation with the callous attitude. I'm not sure what you'd expect in return. As you point out you are a customer. That doesn't give you any privileges to dictate how I should spend my time.

Your idea of just-add-more-filters is completely wrong from a technical point of view. It requires restructuring the most critical parts of the sites data and it needs to be proper researched, designed, implemented and tested before release.
We are still at 'research' and even though we are getting closer to a solution, we could still end up with 'we change our mind and make something else'.

Regarding the timeframe of these changes: Do you think we like to wait years after getting an idea to start working on it? Obviously, the answer is No. "Something came up" is a big part of our daily business.

My point is; when and how is not your decision nor have you been promised anything in this regard.


What a surprisingly callous attitude toward your customers. Filters could be established to make lots of people more comfortable with Jigidi. For instance, you presently have to deal with issues concerning religion. Religious art and iconography are among the oldest and most prevalent forms of artistic expression. There is no reason why Christian art, or that of any other religion, should cause discomfort (and even outrage) among some of your users, for instance the very vocal atheists who use Jigidi. With a filter for religious images everybody could be happy. Those for whom religious imagery brings great joy could have access to it, while those to whom it brings consternation could filter it out.

There are valid uses for filtration far beyond the simplistic "adult images" system you have in place. And I must ask, if they're on your roadmap but "resources haven't been allocated" why did Stefan assure me more than a year ago that they were being worked on? As I have been saying for years, Jigidi has such rich potential, and the more user friendly you make it the more it can grow.

Look at it this way, if you will. If the "current filter is quite adequate" why do you have to waste your valuable time on uproars like that business with the lady who liked to post puzzles of shoes? I have never, in over fours years on Jigidi, seen mention of competing puzzle sites, let alone recommendations of them. I should think things like that would be worrisome to you.

Jigidi staff

The current filter is quite adequate. It may be simple (unsophisticated if you like), but it does what it is supposed to. It is meant to be broad, not to fulfill individual needs like yours.

The features you are referring to are indeed on our roadmap. Although resources haven't been allocated. We might make it in a couple of months. Maybe in a year. Or maybe never if we change our mind and make something else that we think will be more useful.


Correct. The filter in your system is crude, too simple, unsophisticated and inadequate. I've suggested a wider variety of filters, and I've requested them, and they've been promised. They have never appeared, though. Instead we now have a little vertical line between the puzzle name and the number of pieces, and just lately a whole variety of time-wasting windows have started popping up after we complete puzzles. But no filters to protect us from offensive images, of which there is quite a wide variety depending on the user's preferences. Promised, but not delivered.

Jigidi staff

You don't even use the filter we do have.


Why are you playing at puzzles and not working at giving us adequate filters?

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