OH! Of course :)) Once a teacher, always a teacher Bren. I remember a lovely elderly lady with dementia who would announce "Half a pound of biscuits, 6d a pound - that's threepence." She'd count up to 100 and back again in-between her mouthfuls of food too! So Clive is right I believe....
So I looked up the origin of the name... Literature Review: "Axioematic Analysis of Brand Names in English: A Semantico-Pragmatic Approach to Branding". Available from: https://www.researchgate.net/publication/268815672_Axioematic_Analysis_of_Brand_Names_in_English_A_Semantico-Pragmatic_Approach_to_Branding [accessed Jul 24, 2017].3.3.- AXIOEMATIC DISTRIBUTION OF BRAND NAMES FOR CLEANING PRODUCTS: (A) Cleansers; (B) Washing powder and conditioners; (C) Cleaning paper; (D) Polish; (E) Others. A. GENERIC POSITIVE EVALUATION: - Imp (A); Symbolic positiveness (light): - **Brillo (E), - **Duraglit (D); - **Zebrite (D).
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