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I've seen similar commercials Bentley. Think it's mostly done with blue screen or green screen. The person is all dressed in blue before a blue background and then the put an image over it, so he blends in completely.
Oh yes , it was definitely body paint.
We once had a series of adverts like this(I do watch a bit of TV, mainly sport) and you could not see the man against the wallpaper. Suppose they can do anything on TV. Thanks starlord, :-))
Guess he's all wrapped up in wallpaper...Or could it be bodypaint?
They could blend him in better.... Good morning Starlord..... great picture though....