Camouflage

I've seen similar commercials Bentley. Think it's mostly done with blue screen or green screen. The person is all dressed in blue before a blue background and then the put an image over it, so he blends in completely.

Oh yes , it was definitely body paint.

We once had a series of adverts like this(I do watch a bit of TV, mainly sport) and you could not see the man against the wallpaper. Suppose they can do anything on TV. Thanks starlord, :-))

Guess he's all wrapped up in wallpaper...
Or could it be bodypaint?

They could blend him in better.... Good morning Starlord..... great picture though....