Primula auricula Cinnamon

Did some research - I now know that this species has been around for a long time but I've not ever seen it. I'm familiar with primula vulgaris - the old English primrose, the tall stemmed primulas, and polyanthus. Maybe it needs a cooler area than we have but thanks anyway. Just love the colour.

Are these a new strain/colour Joypuzz? I haven't seen anything like this colour or am I just behind? Thank you for showing it.

Love the colour! :)