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The chain supermarket a few blocks from my home has a VERY similar product baked by a different company. It's displayed on another shelf on the same end cap where the Hostess pastries are displayed. I also suspect someone will buy the Hostess recipes and trademarks so the liquidators can partially pay the current owners' creditors..
Oh no! I was wiling to let the twinkies go, but not the cupcakes and hohos!